// 02_services & capabilities
WordPress, Shopify & Backend solutions engineered for high performance.
From bespoke Gutenberg blocks and high-traffic WooCommerce & Shopify architectures to Redis caching and headless CMS solutions - explore how I build software that scales reliably.
Custom WordPress & Gutenberg Block Development
Tailored WordPress engineering without visual builder bloat. I build custom themes from scratch using Full Site Editing (FSE), custom block structures with ACF Pro, and scalable post hierarchies.
- Custom Gutenberg Blocks: React-backed and ACF Pro native blocks that give editorial teams complete design fidelity.
- Custom Post Types & Taxonomies: Relational content models designed for structured data queries and faceted filtering.
- Zero Bloat Architecture: Eliminating heavy 3rd-party page builders for pure speed and clean DOM markup.
PHP Architecture & REST API Engineering
Clean object-oriented PHP 8.x backend logic, high-throughput REST API controllers, webhook event listeners, and MySQL database index tuning.
- REST API Controllers: Secure, versioned endpoints (`/wp-json/api/v1`) with HMAC token validation and rate limiting.
- CRM & ERP Integrations: Bidirectional data synchronization connecting web platforms with HubSpot, Salesforce, Stripe, and Zapier.
- Database Optimization: MySQL slow-query refactoring, composite indexing, and normalized schemas.
Core Web Vitals & Server Caching Optimization
Full-stack speed engineering designed to achieve 95+ Google Lighthouse scores, under 100ms TTFB, and zero Cumulative Layout Shift (CLS).
- Object Caching: Redis in-memory key-value caching eliminating redundant database queries on high-traffic pages.
- Server Stack Tuning: OPcache memory allocation, PHP-FPM pool optimization, and NGINX microcaching rules.
- Edge CDN Delivery: Cloudflare edge caching, image optimization pipelines (WebP/AVIF), and script deferral.
WooCommerce & Shopify E-Commerce Architecture
High-converting e-commerce engines across both WordPress (WooCommerce) and Shopify. From custom Liquid sections and multi-currency checkouts to dynamic product bundle logic, shipping rules, and payment gateways.
- Shopify Liquid & Custom Sections: Tailored Shopify themes, custom Liquid sections, and app bridge integrations built for high AOV.
- WooCommerce Custom Engines: Frictionless single-page AJAX checkouts, dynamic pricing matrices, and custom B2B quoting.
- Security & PCI Compliance: Hardened transaction flows, payment gateway bridges (Stripe, PayPal), and inventory sync webhooks.
// standards & SLAs
Built to commercial engineering standards.
95+ Core Web Vitals
Every project is audited against Lighthouse standards, ensuring green passes on LCP, INP, and CLS.
Strict PHP Standards
PSR-12 compliant code, strict typing, complete docblocks, and clean Git commits for easy onboarding.
Agile & Asynchronous
Transparent updates via Jira, Slack, and GitHub with live staging deployment previews.
30-Day Hypercare
Post-launch warranty window included with every delivery for seamless production onboarding.